
MONDAY – 1:00 pm

Texas Mixed Beverage Taxes
Curtis J. Osterloh, partner with the law firm of Scott, Douglass & McConnico, L.L.P. in Austin, Texas. Curtis will present a detailed overview of Texas Mixed Beverage Tax and Texas Mixed Beverage Sales tax which will include overview of the Texas Comptroller audit process and the Administrative Appeal Process regarding how to protest Comptroller tax assessments. Session will also include a general overview of Texas Sales and use tax and issues related to same for the bar and nightclub industry.
MONDAY – 2:00 pm

From Prohibition to Progress: Why SB3 Threatens Texas Freedom and Barroom Innovation
Lamar Romero, founder and CEO of Dragon Spirits Marketing, will discuss how Texas Senate Bill SB3 threatens to gut one of the most dynamic, fastest-growing sectors in the bar and nightlife industry – hemp-derived THC beverages and gummies. In this timely talk, Lamar – CEO of Hire Dragons and a fierce advocate for consumer choice – will unpack why SB3 is a misguided overreach, how it endangers millions in legal sales for Texas bars and nightclubs, and what venue owners and operators need to know (and do) to protect their businesses. The fate of this industry sits on the governor’s desk. This conversation could not be more urgent.
MONDAY – 3:00 pm

Skill Games
Conducted by Mr. Greg Smith, VP, Revenue Stream Solutions
Skill Games in the State of Texas. Are they legal?
Operational Overview, How to Maximize Profits.
MONDAY – 4:00 pm

Navigating the Future of Liquor Marketing
Steve Ison – the CEO and Founder of Rebecca Creek Distillery joins with an eye-opening seminar. Steve will discuss the complexities of marketing alcohol in today’s rapidly changing landscape. With Gen X shifting drinking habits, the rise of THC-infused products, and economic challenges impacting consumer choices, understanding how to effectively promote your brand is more crucial than ever. Steve will delve into the intricacies of tariff impacts on the liquor industry while highlighting innovative strategies that leverage AI and influencer marketing to connect with modern consumers. Don’t miss this opportunity to gain valuable insights that could redefine your approach to marketing in these unprecedented times.
MONDAY – 4:00 pm

Lounge Area on the Main Floor
Cocktail Skills Challenge
Get ready for an exciting and dynamic competition. Who can make the Best Tasting Cocktail? Who creates the best looking Cocktail and then the exciting Freestyle Showdown. Join us at 4pm for the Cocktail Skills Challenge. Presented by Devils River Distillery.
AFTER PARTY
Bar W
From 9:00 pm to midnight
This year’s After Party will be held at:
Bar W
2926 Maple Avenue
Dallas, TX 75201
Located just 10 minutes from the convention venue. Stop by for some complimentary beverages and Meet ‘n Greet other attendees and vendors at our great After Party!
Your all-access day pass allows you access.
