TBNA Convention's 10 Year Anniversary

Join us for a Meet and Greet Happy Hour
for Attendees and Exhibitors

Sunday August 18 from 6pm – 8pm
At The Renaissance Hotel Lobby Bar


When & Where


SHOW HOURS: Noon to 6 pm

Don’t miss our exclusive seminars where you’ll learn everything you need to grow your business. We’ll see you in Dallas on Monday, August 19, 2024, for the 10th Annual Texas Bar & Nightclub Convention at the Dallas Market Center in Main Hall in Dallas, Texas.

Visit this page often – more seminars will be coming soon!

TBNA Convention Seminars

The 10th annual Texas Bar & Night Club convention

Check out everything that will be happening!

Spend some time at our trade show. You’ll be able to sample new products, learn about hot trends and talk with area vendors who are here to serve you. As well as attending our exclusive seminars.

2 p. to 6 pm
Exhibitors Move-in


8 am to 11:30 am
Exhibitors Move-In

noon to 6 pm

6 pm to 10 pm
Exhibitors Move-Out


6:30 pm to 8:30 pm
Exclusive VIP Concert
Opening Acts
DJ Blue & APMagic

Main Entertainment
Mike Jones – Rapper

9:00 pm to Midnight
After Party – Bar W
2926 Maple Avenue
Dallas, TX 75201

MONDAY – 1:00 PM

Dragon Spirits Logo

The 7 -11 – 4 Rule, and Why Bars/Restaurants Command a Ton of Power over Beer, Wine, and Spirit Brands.

Research by Google suggests that a buyer needs 7 hours of interaction, across 11 touch points, in 4 separate locations before they make a purchase. Bars and Restaurants are a significant juncture of those touch points for budding beer, wine, and spirit brands. In this presentation, Lamar Romero, (CEO of Hire Dragons and 15-year booze veteran) will articulate why bars/restaurants have more sway with beer/wine/liquor brands than they think, and how bars/restaurants and brands can work together more effectively to drive loyalty and sales to their mutual consumers.

Eric Dybing - Move Seminar - TBNA Convention

MONDAY – 2:00 pm


General overview of TABC and Q&A Session

Eric Dybing - Move Seminar - TBNA Convention

MONDAY – 3:00 pm


Conducted by Mr. Victor Huynh from Sakeman/Kuramoto US Inc.
He is a WSET Certified Instructor with WSET Level 3 Sake and CSP II qualifications.

Eric Dybing - Move Seminar - TBNA Convention

MONDAY – 4:00 pm

RTDs Future Behind The Bar

John Craft, Field Marketing Manager, MPL Brands NV, Inc
witnessed the rise of RTDs behind the bar, as the founding employee at the Long Drink company in 2018, which is now a #10 RTD nationwide. He will talk about. the importance of mastering RTD sales for both profitability and customer satisfaction at your bar. Upselling, Social Media, Customer Engagement, and most importantly, increasing revenue per customer due to higher margins and faster service, will be the topics of discussion during the seminar.

Dallas Market Hall in North Hall

Main Concert

August 19, 6:30-8:30 pm

The Dallas Market Center in Main Hall – FREE PARKING
2200 N. Stemmons Freeway
Dallas, TX 75207


The Garage - Private Concert - TBNA Convention

After Party

August 19, 9:00-midnight

This year’s After Party will be held at:
Bar W
2926 Maple Avenue
Dallas, TX 75201

Bar W is just about 10 minutes from the convention and concert.

Join us for a night of pure entertainment and excitement with rapper Mike Jones, APMagic, and DJ Blue, right here in the Main Hall!  The stage is set, the energy is high, and the music is about to blow your mind – and be prepared to be mesmerized by the magic of Alan Paoletti. Come party with us from 6:30 to 8:30 and create unforgettable memories at the 10th Annual TBNA Convention’s hottest concert event. Grab your tickets now and join us for a night of non-stop music and entertainment that you won’t want to miss!


Mike Jones – Rapper


DJ Blue

APMagic - Magician Alan Paoletti