The 7 -11 – 4 Rule, and Why Bars/Restaurants Command a Ton of Power over Beer, Wine, and Spirit Brands.

Research by Google suggests that a buyer needs 7 hours of interaction, across 11 touch points, in 4 separate locations before they make a purchase. Bars and Restaurants are a significant juncture of those touch points for budding beer, wine, and spirit brands. In this presentation, Lamar Romero, (CEO of Hire Dragons and 15-year booze veteran) will articulate why bars/restaurants have more sway with beer/wine/liquor brands than they think, and how bars/restaurants and brands can work together more effectively to drive loyalty and sales to their mutual consumers.