SCHEDULE
& SEMINARS
THE 11TH ANNUAL Texas Bar & Night Club CONVENTION
When & Where
MONDAY, AUGUST 18, 2025
SHOW HOURS: Noon to 6 pm
Don’t miss our exclusive seminars where you’ll learn everything you need to grow your business. We’ll see you in Dallas on Monday, August 18, 2025, for the 11th Annual Texas Bar & Nightclub Convention at the Dallas Market Hall in Main Hall in Dallas, Texas.
2200 N. Stemmons Freeway
Use the entrance facing the Renaissance Hotel

The 11th annual Texas Bar & Night Club convention
Check out everything that will be happening!
Spend some time at our trade show. You’ll be able to sample new products, learn about hot trends and talk with area vendors who are here to serve you. As well as attending our exclusive seminars.
Calling All Bartenders & Judges!
4pm – Lounge Area on the Main Floor.
Get ready for an exciting and dynamic competition. Who can make the Best Tasting Cocktail? Who creates the best looking Cocktail and then the exciting Freestyle Showdown. Join us at 4pm for the Cocktail Skills Challenge. Presented by Devils River Distillery.
Want to compete or be a judge – CLICK HERE to learn all about the competition!
SUNDAY
2 p.m. to 6 p.m.
Exhibitors Move-in
MONDAY
8 a.m. to 11:30 a.m.
Exhibitors Move-In
noon to 6 p.m.
SHOW HOURS
6 p.m. to 8 p.m.
Exhibitors Move-Out
***
4:00 pm Lounge Area on the Main Floor
Cocktail Skills Challenge
***
9:00 pm to Midnight
After Party – Bar W
2926 Maple Avenue
Dallas, TX 75201

MONDAY – 1:00 pm
Texas Mixed Beverage Taxes
Mr. Osterloh will present a detailed overview of Texas Mixed Beverage Tax and Texas Mixed Beverage Sales tax which will include overview of the Texas Comptroller audit process and the Administrative Appeal Process regarding how to protest Comptroller tax assessments. Session will also include a general overview of Texas Sales and use tax and issues related to same for the bar and nightclub industry.

MONDAY – 2:00 PM

From Prohibition to Progress: Why SB3 Threatens Texas Freedom and Barroom Innovation
Texas Senate Bill SB3 threatens to gut one of the most dynamic, fastest-growing sectors in the bar and nightlife industry – hemp-derived THC beverages and gummies. In this timely talk, Lamar – CEO of Hire Dragons and a fierce advocate for consumer choice – will unpack why SB3 is a misguided overreach, how it endangers millions in legal sales for Texas bars and nightclubs, and what venue owners and operators need to know (and do) to protect their businesses. The fate of this industry sits on the governor’s desk. This conversation could not be more urgent.

MONDAY – 3:00 pm
Skill Games
Conducted by Mr. Greg Smith, VP, Revenue Stream Solutions
Skill Games in the State of Texas. Are they legal?
Operational Overview, How to Maximize Profits.

MONDAY – 4:00 PM

Navigating the Future of Liquor Marketing
Steve Ison – the CEO and Founder of Rebecca Creek Distillery joins with an eye-opening seminar. Steve will discuss the complexities of marketing alcohol in today’s rapidly changing landscape. With Gen X shifting drinking habits, the rise of THC-infused products, and economic challenges impacting consumer choices, understanding how to effectively promote your brand is more crucial than ever. Steve will delve into the intricacies of tariff impacts on the liquor industry while highlighting innovative strategies that leverage AI and influencer marketing to connect with modern consumers. Don’t miss this opportunity to gain valuable insights that could redefine your approach to marketing in these unprecedented times.

AFTER PARTY
Bar W
From 9:00 pm to midnight
This year’s After Party will be held at:
Bar W
2926 Maple Avenue
Dallas, TX 75201
Bar W is just about 10 minutes from the convention venue.
Get your all-access day pass, allowing you access to exclusive seminars, Convention Meet ‘n Greet, and After Party.